Free tool
Organic Visibility Scorecard
Rate your organic visibility maturity in under 5 minutes. 15 questions across 5 dimensions give you a clear benchmark of where you stand — and where the gaps are.
Take the ScorecardWhat we measure
Five dimensions of organic maturity
Each dimension is scored independently, giving you a clear picture of strengths and gaps.
Strategy alignment
Is organic visibility connected to business objectives, or treated as an isolated marketing task?
Content quality
Does your content serve your audience and search intent, or is it produced for volume alone?
Technical foundations
Is your site technically sound — fast, crawlable, properly structured, and free of critical errors?
Domain authority
Does your site have the backlink profile and reputation signals needed to compete for important keywords?
AI readiness
Is your content structured for AI platform citation? Are you visible in ChatGPT, Perplexity, and Google AI Overviews?
Who it's for
Designed for executives, not technicians
You don't need to understand crawl budgets or canonical tags. The scorecard asks strategic questions that any business leader can answer.
CEOs and founders — benchmark your marketing infrastructure before fundraising or exit.
CMOs and marketing directors — identify gaps in your organic strategy and build the case for investment.
PE operating partners — assess portfolio company organic maturity quickly and consistently.
Investors in DD — use as a rapid pre-screening tool before commissioning a full organic due diligence assessment.