Privacy Policy

1. Who we are

Eigemy Ltd (company number 08304233) is the data controller for personal data collected through this website. Our registered office is 2 Old Court Mews, 311a Chase Road, Southgate, London, N14 6JS, United Kingdom.

You can contact us at hello@eigemy.com.

2. What data we collect

We may collect the following personal data:

• Contact information — name, email address, company name, and job title when you submit a form or book a call
• Usage data — pages visited, time on site, referral source, browser type, and device information collected via Google Analytics
• Communication data — the content of messages you send through our contact form or email
• Tool interaction data — responses submitted through our interactive tools (Organic Visibility Scorecard, AEO Citation Checker, Growth Model Calculator)

3. How we use your data

We use personal data for the following purposes:

• To respond to enquiries and provide our consulting services
• To schedule and conduct strategy calls
• To send relevant communications you have opted into (you can unsubscribe at any time)
• To improve our website, tools, and services through aggregated analytics
• To comply with legal and regulatory obligations

We process data on the lawful bases of consent, legitimate interest (improving our services and responding to enquiries), and contractual necessity (delivering services you have engaged us for).

4. Analytics and cookies

We use Google Analytics 4 (GA4) to understand how visitors interact with our website. GA4 collects anonymised usage data including pages viewed, session duration, and referral sources. Google Analytics uses cookies to distinguish unique users.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on, or by adjusting your browser cookie settings.

We do not use advertising cookies, retargeting pixels, or any third-party tracking beyond Google Analytics.

5. Who we share data with

We do not sell, rent, or trade your personal data. We may share data with the following categories of service providers who process data on our behalf:

• Hosting — Vercel Inc. (website hosting)
• Analytics — Google LLC (Google Analytics 4)
• Form processing — Formspree (contact form submissions)
• Scheduling — Calendly (call booking)

All third-party processors are bound by data processing agreements and are required to protect your data in accordance with applicable law.

6. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected:

• Contact form submissions — 24 months from last interaction
• Client engagement records — 6 years (regulatory requirement)
• Analytics data — 14 months (GA4 default retention period)
• Tool interaction data — 12 months

7. Your rights under GDPR

Under the UK General Data Protection Regulation, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, contact us at hello@eigemy.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. International transfers

Some of our service providers (Google, Vercel, Formspree, Calendly) may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO.

9. Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Our website is served over HTTPS, and we use reputable third-party providers with strong security practices.

10. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this page periodically.